Instagram’s Recent API Changes and How It Affects Influencer Marketing

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Instagram’s Tightened Privacy Policy: What Influencers Need to Know

Instagram recently introduced changes that made big waves in the influencer marketing industry, and it’s crucial for you to understand how it will affect your business goals.

Here’s the Deal with Instagram API Changes

You’ve probably heard that Facebook got into a lot of trouble recently for sharing 87 million users’ private data with Cambridge Analytica, a voter-profiling company. Instagram is owned by Facebook. In the wake of the data breach crisis, Instagram
overhauled its management of user information by changing its API (application programming interface). The API is the software system that provides user data to third-
party apps and developers. Instagram no longer allows apps and developers to read a user’s own profile information or read public media on a user’s behalf.


This means that influencers and brands can no longer:

  • Access lists of user’s followers
  • Access relationship information
  • Access a post’s “likes”
  • Receive notifications when media is posted

With this highly reduced access to user information, it’s more difficult to analyze users’
demographics and preferences – and to market to them effectively.


What the Altered Instagram API Means for Influencer Marketing

While the changes have created a seismic shift for Instagram influencers, the influencer marketing industry is young and easily adaptable. Influencers are adjusting their strategies, converting accounts to business profiles, and expanding their presence on
other social platforms.


How You Can Make the New Instagram API Work for You

1. Stay Calm and Post On

Don’t freak out. Learning how to adapt and be flexible is one of the greatest skills you can develop in the influencer marketing industry. Rest assured that Facebook can only stay afloat if it is able to sell data-related ads. The platform is simply finding a new balance between data sharing and privacy, and this API change is part of the growing

2. Diversify Your Social Channels.

You never know when a social network will make changes that affect your business. Influencers with blogs and followers across numerous social channels were much less affected than influencers who only posted on Instagram. It’s time-tested advice: never put all your eggs in one basket.

3. Switch to a Business Profile on Instagram

A business profile will enable you to access metrics on comment moderation and content performance. To do this, you’ll need to link your Instagram account to a business page on Facebook.

4. Find Power in Numbers

Meet other influencers and content creators to build a circle of collaborators with whom you can share your strategies, struggles, and followers. Join Los Angeles Influencers to meet likeminded trendsetters at parties and networking events.
Take your game to the next level with Los Angeles Influencers. Sign up today!


Air + Style Music Festival Hits L.A.


The Air + Style music festival is coming to L.A. this March. The event will be held in Exposition Park over the weekend of March 3rd and 4th. The event is put on snowboarder Shaun White and will feature musical acts such as Phoenix, Zedd, Phantogram, Mura Masa, DRAM, Gucci Mane, Cloud Nothings, Tinashe, and Cut Copy. Additional acts are expected to be announced at a later date.

In addition to music, the event pays homage to the skate culture. This year that means that for the first time they’ll be holding a street style skate competition at the event. There will also be art to view, as well as plenty of food to eat.

Th event is a global one, so in addition to the L.A. show, the festival is also held in Sydney and Beijing. The show is open to all ages and children under the age of ten are free with an adult ticket entry. Single-day passes to the festival start at $79, and full weekend passes are available as well. Tickets are on sale now.


This Museum Exhibit is for Lovers of the Food Truck

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L.A.’s Autry Museum is hosting a Flavors series that focuses on food from the west and the history of food trucks. Food trucks have been pretty trendy as of late for easy and fun lunchtime dining options, but they actually date back to the chuck wagons from the 1880’s. AKA: the cowboy days.

In addition to learning about the history that surrounds the food truck, there will also be food tasting stations offering historic snacks like oyster cocktails and tamales. What better way to learn about the history of food than to eat a bunch of it? Sounds like a decent evening to us.

The event will be held on Friday, February 23 at 7PM at Griffith Park’s Autry Museum. Tickets cost $65 for non-members and $55 for members. The museum itself is open Tuesday to Friday from 10AM to 4PM, and Saturday and Sunday from 10AM to 5PM.

4700 Western Heritage Way
Los Angeles

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